PALEY, 2001

Julia Paley

ABSTRACT

In this article I explore the forms of power that quantification enacts in post-dictatorship Chile. My results are based on research conducted in 1990-92 in a poblacion in the southern zone of Santiago, just after Chile's transition from military to elected-civilian rule. At that time, polls and surveys were being administered to judge residents' electoral choices, political attitudes, and consumer preferences. The widespread use of polling—including in poor urban neighborhoods—reflected a merging of marketing, politics, and social science unique, in Chile, to the period surrounding and following the transition to democracy. Additionally, I examine power exercised primarily through polls and secondarily through market surveys, and the mechanisms through which social movements—including community organizations such as the health group Llareta—have both resisted and appropriated statistical knowledge. The article shows how polling and the construction of public opinion through quantification play a key governance role in a democracy in which citizens have little influence over major public decisions, and correspondingly, how social movements contest the subject effects of quantification by making themselves the authors, not just objects, of statistical knowledge.

LINKS FROM THE ESSAY, "Making Democracy Count: Opinion Polls and Market Surveys in the Chilean Political Transition"

Education Popular en Salud

Official website

Facultad Latinoamericana de Ciencias Sociales

Official website

MULTIMEDIA LINKS

Lessons in the Basque Language

Center for Basque Studies - University of Nevada

RELATED SCHOLARLY WORKS

Paley, Julia
(2001) Marketing Democracy: Power and Social Movements in Post-Dictatorship
Chile
. Berkeley: University of California Press.

Patriarca, Silvana
(1996) Numbers and Nationhood: Writing Statistics in Nineteenth-Century Italy.
Cambridge: Cambridge University Press.

Urla, Jacqueline
(1993) Cultural Politics in an Age of Statistics: Numbers, Nations, and the Making of
Basque Identity
. American Ethnologist 20(4):818-843.