The SCA is proud to award the third annual Cultural Horizons Prize to William Mazzarella (U Chicago) for his article "Very Bombay:Contending with the Global in an Indian Advertising Agency" (CA 18, no. 1 (January 2003):33-71).
2004's doctoral jury--Peter Benson (Harvard U), Teressa Trusty (U Washington) and Bjorn Westgard (U Illinois)--praised the essay as "a model of scholarship, refreshing classic anthropological debates about gift exchange with theory and details from a less familiar ethnographic setting. . . . He explores ideas of locality and Indian-ness while always maintaining a wider eye toward questions of power, representation, and the political economy of social identities in the global marketplace."
About the Cultural Horizons Prize
The SCA has long been distinguished by having the largest graduate student membership of any section of the AAA. Recognizing that doctoral students are among the most experimentally minded--and often among the best read--of ethnographic writers, this award asks of SCA's graduate student readers, "Who is on your reading horizon?"This spirit gave rise to the Cultural Horizons Prize, awarded yearly by a jury of doctoral students for the best article appearing in Cultural Anthropology.